Melissa Arnott

Background

About Melissa Arnott

I am a seasoned and results-driven Sales and Marketing Executive with deep expertise in trade and consumer shows. With a proven track record of launching and scaling successful events, I lead and inspire a team to produce Canada’s top trade shows, consistently delivering exceptional experiences for exhibitors, attendees, and stakeholders. With a strategic mindset and hands-on leadership approach, I specialize in marketing, customer acquisition & retention, sponsorship, and impactful brand messaging. My ability to develop high-performing teams and cultivate strong industry relationships has been instrumental in driving revenue growth, brand visibility, and attendee engagement. I take pride in producing large-scale exhibitions that exceed business objectives and leave a lasting impact on the industries we serve. By balancing exhibitor and sponsor management, marketing logistical planning, and budget oversight, I ensure each event operates seamlessly while fostering long-term success. Industry Leadership & Key Achievements Driving Growth at Newcom Media – Oversee a robust portfolio of leading trade shows, including Truck World, Toronto Market Week, ExpoCam, CMPX and the Canadian Meetings & Events Expo, achieving consistent revenue growth and market expansion. Building & Selling the BabyTime Shows – Founded and scaled Canada’s premier baby & parenting show, securing major sponsorships from Fortune 500 companies (P&G, Nestlé, etc.), and later selling the property to a larger event organization. Launching & Scaling Toronto Market Week – Successfully introduced Canada’s fastest-growing fashion, gift, jewelry, and accessories trade event, held twice a year, uniquely blending showrooms and temporary exhibitors. Let’s Connect I’m always eager to collaborate, share insights, and expand my network within the trade show, event, and marketing industries. Feel free to reach out!