Melissa C. Smith
Principal at Independent Consulting
Based in Los Angeles, United States
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Seniority
C-Team
Department
Advertising & Marketing
Location
Los Angeles
Industry
Advertising Services
Company size
2
Contact information
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m•••••••@russellroering.com
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Background
About Melissa C. Smith
A dynamic thought leader who empowers media companies – from legacy to high growth – to stay at the forefront of an ever-evolving industry by transforming strategy and vision into actionable results. My superpower is transforming teams into cultural game-changers within an organization. With a positive, solution-oriented attitude and approachable demeanor, I am able to quickly build consensus, drive performance, and create a better place to work! Most recently at Hartbeat, I spurred entry into international markets. By collaborating with overseas film and television partners, I expanded the brand’s reach and brought diverse voices to the screen. Prior to that, at Sony Pictures, I served as a bridge between content creatives and backend engineers and built cross-functional teams that delivered high impact global projects. By challenging legacy assumptions, I moved the organization forward, driving the buy-in of data and technology adoption in 70+ global markets. Previously, at New Regency, I managed their relationship with 20th Century Fox and partnered with key stakeholders across both companies to drive buy-in at all levels. I launched my media career at Warner Bros, working on major franchises such as Harry Potter and the Dark Knight, building territory cultural expertise while learning from best-in-class executives worldwide. cross-functional team leadership | change management | process improvement | tech implementation | business operations | content development & strategy | consumer Insights | brand building | portfolio planning | thought leadership | data-Informed decision making | international markets & growth | distribution strategy | business development | local language production | strategic planning | strong executive communication & presentation skills
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