Melissa Down

Background

About Melissa Down

I am an award-winning Creative Director who has created impactful work for big brands around the globe, working in New York, Chicago and London. My passion is infectious and I love what I do. I believe all good and big ideas must have impact. An idea is only worth its salt if it changes the behaviour of consumer, increases brand affinity, breaks-through its competitors and most importantly creates sales that effect a business's bottom line. As a modern creative I lead creative and strategy across all channels, marrying the creative power and commercial skills. I sell in strategic Big ideas from every angle all the way up to the point of purchase and the conversations after. I practice and preach omnichannel thinking in everything I do. I believe Ideas come first and their stories are told through integration of the best media and channels. Work should be thought through from every touch point in order to be impactful, successful and award-winning. The best part of my job? The people I work with. The most rewarding? When something we have created genuinely changes someones life, that's why we do what we do. The hardest part of my job? Explaining that advertising is not in fact, Mad Men."If you don't do it excellently, don't do it at all. Because if it's not excellent, it won't be profitable or fun, and you're not in the business for fun or profit, what the hell are you doing there?"~ Robert Townsend