Melissa Fruend
Partner, Strategic Consulting at Loyaltyone
Based in St Louis, United States
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Seniority
Staff
Department
General Business & Management
Location
St Louis
Industry
Advertising Services
Company size
480
Contact information
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m•••••••@loyalty.com
Phone
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Background
About Melissa Fruend
Senior leader with over 20 years of strategic loyalty marketing consulting expertise for both consumer and B to B businesses. Expertise includes 6+ years with LoyaltyOne Consulting and 10 years at Maritz Loyalty. Creative thinker with strong client relationship development skills as well as employee management. This year I authored the much anticipated bi-annual Colloquy Loyalty Census and will be speaking and sharing the results and insights via webinar in August. Author of articles and POVs on Millennials entering the market and their impact on other generations, retail's future in loyalty, the missing link of most loyalty programs and many others. Senior level Thought Leader on Customer Experience and Loyalty consultant for such fortune 500 brands as Disney, Abercrombie & Fitch, Hollister Co, Saks Fifth Avenue, Four Seasons Hotels and Spas and Delta Airlines as well as various grocery, financial and other market brands.
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