Melissa Granite

Background

About Melissa Granite

I am a dynamic and results-oriented senior marketing and communications professional with 17 years of experience in the financial services, technology and lifestyle sectors, spanning across large corporations, agencies, and start-ups. Throughout my career, I have strategized and executed integrated marketing and communications plans, both as a leader and a collaborative team player. My expertise encompasses brand, digital, experiential, product, and traditional marketing. Currently, as Vice President of Marketing and Communications at Peoples Group, I lead the organization’s marketing and communications function, driving the overall marketing strategy, including brand and integrated marketing, as well as communications to our financial industry clients and partners, in partnership with my talented team. Prior to Peoples Group, I was the Senior Product Marketing Manager at Dropbox, where I led the B2B marketing strategy for Dropbox Dash - the company's first AI product - and collaborated across product and sales to deliver brand-aligned marketing to grow early product adoption. Previous to this, I spent almost a decade at Microsoft, leading North American marketing for Business Applications and Canadian marketing for Modern Devices (Surface/Windows) and the Education sector, driving modern technology and digital transformation for both commercial and consumer customers. Early in my career, I held various roles at Looka, Buytopia, Edelman, Bell Media, and Four Seasons Hotel. I have a Bachelor of Arts Honours degree in Sociology and Religious Studies from Queen's University, and two post-graduate certificates in Public Relations and Event Planning from Humber College.