Melissa How

Background

About Melissa How

A bit about me. I’ve been in marketing since 2003 when I started my career in digital. Working up the ranks, I became the Marketing Manager of Australia’s fastest-growing agency in the And it was there that I fell in love with marketing technology. It was obvious to me that digital was the future. In 2010, I founded Marketing Wise. Companies were frustrated with the lack of transparency in digital agencies. I could translate complex technology into digestible sound bites and wanted to demystify things like SEO. The company delivered best-in-class strategy and 100s of marketing projects, all while staying true to its ethos of integrity. I am an advisor to many organisations, helping to lead the constant cycle of improvement and sometimes mentoring less-experienced marketing teams, sharing expertise that can empower others and accelerate the business. Lecturing and Marketing Consulting put my two master’s degrees to work. And Marketing Principles, Digital Marketing, Consumer Behaviour, Strategic Planning, and Entrepreneurial Marketing are just some of the subjects that I have lectured on at Swinburne and RMIT Universities. I have a knack for conceiving creative solutions to complex problems. At 20 months of age, I swam 25 metres in the pool and broke records. Today, I bring the same level of tenacity and determination to everything I work on.