Melissa Kersten

Background

About Melissa Kersten

Sales and recruiting operations leader in healthcare staffing and locum tenens. I build and scale teams, set clear KPIs, and drive measurable revenue growth. My background includes performance management, sales training, leadership development, and process improvement. Known for disciplined execution, accountability, and delivering consistent results.At CrossMed, I oversaw the creation and growth of a Locum Tenens division that expanded 400% in 10 months and secured 12 new direct client contracts in just 4 months. I developed and launched a comprehensive 90-day recruiter training program, successfully onboarding and coaching over 40 recruiters.I specialize in aligning people, process, and performance. From building KPI frameworks and sales ramp models to assisting with Joint Commission audits and compliance reporting, I take a holistic approach to operational excellence. I’ve also created and led continuing education programs for the entire recruitment organization, driving consistency, engagement, and results across teams.As a NATHO committee member and collaborative leader, I’m passionate about setting industry standards and developing the next generation of sales and recruiting professionals. My leadership philosophy centers on clarity, accountability, and empowerment — building teams that perform, grow, and lead with purpose.