Melissa Litecki
Digital Sales Manager at Intervarsity Press
Based in Wheaton, United States
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Seniority
Manager
Department
Sales & Business Development
Location
Wheaton
Industry
Book and Periodical Publishing
Company size
148
Contact information
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m•••••••@ivpress.com
Phone
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Background
About Melissa Litecki
I am a Direct Marketing Specialist at InterVarsity Press, with a BA in Marketing from Indiana Wesleyan University. Curious by nature, I am driven to discover customer behaviors and patterns through the use of campaign and sales analytics. Currently, I manage campaign and promotional offers, housefile customer lists, Facebook advertising, and direct-to-consumer programs at InterVarsity Press. I also provide sales reporting and analysis, set up marketing products within our software system, and create buy reports for products. With the use of Excel I helped to develop and maintain a Comp Evaluation Tool that improves sales forecasting. I enjoy problem solving and implementing new initiatives and strategies. My specialties- Campaign and promotional management - Direct-to-consumer initiatives and programs - Creation of sales reports - Customer list management - Facebook advertising
Decision-makers
Other people at Intervarsity Press
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Luke Miller
Associate Director, Data Analysis and IT Systems · Other
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Steve McKinion
Author · Writing/Editing
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Heleena Denison
Operations Manager · Operations
- BCStaff
Bill Cochran
Sales Coordinator · Sales & Business Development
- KBManager
Kim Brown
Senior Contact Center and Training Manager · Customer/Client Service
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