Melissa Lyons

Background

About Melissa Lyons

20 years of Digital, Marketing and Communications experience - Bachelor of Commerce in Marketing Management - International business experience - Asia, Europe, USA & UK - Skilled in digital strategy, project management and integrated marketing - Creative thinker, executing strategy to deliver results CORE COMPETENCIES: Strategic Marketing Keen ability to develop and execute thoughtful go-to-market strategies for products and campaigns, which instinctively add value to sales process and build brand loyalty among target groups. Project Management Talent for leading and facilitating multiple projects, working cross-functionally with internal and external stakeholders - both nationally and internationally - to deliver results on budget and deadline. Digital Marketing Experienced in all aspects of digital marketing from SEO/SEM, to social media and website production. Work with brands to prepare effective digital strategies that build awareness, increase follower base and extend content platforms. Marketing Communications Creative trend setter, using key marketing tactics across digital and print mediums to engage customers and build lasting loyalty to brands represented. Crisis Communications Support crisis communications policy writing, playbook development and scenario planning across multiple crisis scenarios including various types of data breach. Product Management Expertise in product management, with the ability to select, position and launch product that continues to drive competitive edge in market place. Acquired diverse skill set across all business functions including sales, finance and operations to manage and adapt portfolio according to market conditions. Analysis Provide key insight from data and apply financial rationale such as gross margin (GM), return on investment (ROI) and compound annual growth rate (CAGR). Further analysis and experiences in budgeting and P&L reporting.