Melissa Menta
SVP, Global Brand and Communications at Peanuts Worldwide Llc
Based in New York, United States
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Seniority
Vp
Department
Advertising & Marketing
Location
New York
Industry
Advertising Services
Company size
42
Contact information
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m•••••••@peanuts.com
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Background
About Melissa Menta
I am a strategic and innovative marketing and communications executive who offers rich career experience rich career experience steering world-class programs, delivering high-impact presentations, and leveraging an impressive network of internal and external professionals, stakeholders, and “icons.” I am a success-driven leader who has been recognized for crafting branding initiatives focused on integrity. I create and foster the development of innovative marketing and communication programs committed to remaining true to brand history. Career Milestones: • Recipient of multiple marketing awards from The Associated Press, The Washington Post, AdAge, and others. • Earned Best Pandemic Pivot accolade from Licensing International for creating and introducing an educational curriculum for students offered across the globe in 11 languages. • Received Best Licensed Collaboration for the Peanuts Global Artist Collective, a brand worked on for 20+ years. • Created viral campaign introducing the cultural phenomenon, Pets.com Sock Puppet, with interviews and appearances on Regis & Kathie Lee, Good Morning America, and Nightline. Professional Competencies: Strategic Planning & Execution • Marketing Program Ideation • Communications Concepting • Brand Planning • Brand Integrity • Executive Leadership • Media Relations • Public Relations Liaison • Corporate Representation • Employee Leadership • Talent Development • Team Building • Relationship Cultivation Please don’t contact me for Wikipedia page update expertise.
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