Melissa Miranda

Background

About Melissa Miranda

I am a growth architect who began my career as an Economist and Strategy consultant, then went on to lead multibillion-dollar portfolios for some of the world’s most iconic brands. From iconic brands in snacks and beverages to complex, multi-category format portfolios, my success has been anchored in one constant: the consumer at the center of every decision—from breakthrough campaigns and innovation pipelines to how brands show up in culture and in the marketplace at the moment of choice. I bring a breadth of thinking that fuses deep consumer intuition with sharp business acumen—translating human insight into strategies that drive both market relevance and measurable profit. DISTINCTIVE STRENGTHS Brand & Business Transformation – Revitalizing mature brands and leading business turnarounds that reignite growth and profitability. Consumer-Centric Growth Strategy – Embedding deep consumer and cultural insights into every decision to turn marketing into an engine for growth. Commercial & GM Mindset – Balancing breakthrough marketing with end-to-end business acumen to drive both top-line acceleration and bottom-line impact. Enterprise-Scale Leadership & Influence – Building alignment and gaining consensus across complex, matrixed global organizations. Talent Development & Empowerment – Inspiring teams to grow, take calculated risks, and deliver bold, market-shaping ideas. PERSONAL JOURNEY Born and raised in Peru, I carry a deep cultural openness and curiosity to learn from people everywhere—a perspective that continues to shape how I lead and how I grow. In May 2025, I completed the Camino de Santiago, a lifelong dream that challenged me physically and mentally and reminded me of the power of presence, purpose, and human connection. That experience reignited my passion for helping others evolve—not just in their roles, but as whole individuals. As continue my own evolution, I am becoming a certified Executive Leadership Coach and I draw on those lessons to help leaders and teams navigate their own paths of transformation with clarity, courage, and intention.