Melissa Troy

Background

About Melissa Troy

Accomplished client account and project management professional with extensive experience in direct marketing, print, and mail operations. I specialize in leading complex, high-impact projects from concept and strategy through production and final delivery—driving efficiency, accuracy, and results at every stage. I’m known for building trusted client partnerships, improving processes, and aligning cross-functional teams to deliver seamless, on-time outcomes. With a strong command of postal standards, compliance requirements, and data-driven communication strategies, I bring both strategic insight and hands-on expertise to every initiative. Client Account Management & Business Development – Partnering with clients to deliver tailored solutions, strengthen relationships, and support business growth. Project Management – Leading multi-stage print and mail projects with precision, from planning through production and fulfillment. Direct Marketing & Communications – Translating strategy into impactful, measurable marketing and transactional communications. Process Optimization – Streamlining workflows, improving turnaround times, and maximizing postal and production efficiencies. Areas of Expertise: Direct Marketing & Advertising • Direct Mail • Statement & Transactional Document Processing • Compliance Mailings • Mailpiece Design • USPS Standards & Guidelines • Postal Optimization & Commingling • Prepress & Desktop Publishing • Content Design & Development • Variable Document Composition • Data Processing • Fulfillment • Procurement • Workflow & Scheduling • Lettershop Production • Offset Lithography (formerly Melissa Scinto)