Melissa Wright

Background

About Melissa Wright

Experienced, award-winning communications and marketing professional with a history of corporate and agency roles and a proven record of growing consumer advocacy, HR/employee trust and brand reputation for diverse industries and audiences. Strategic and detail-oriented with skills in Internal and HR Communications, Reputation Management, Diversity & Inclusion, Integrated Marketing, Brand Advocacy, Corporate Communications, Media Relations, Crisis Communications, Digital/Social Media, Community Engagement and Customer Experience. Trust adviser, consultant and confidant for clients, executives and colleagues. CORE QUALIFICATIONS * Expertise providing strategic leadership and consulting to meet business and brand goals, often within regulated industries * Develops comprehensive, integrated communications and change management plans for internal and external audiences * Strategic implementation of internal communications/HR initiatives to enhance workplace satisfaction and employee trust * Execution and passion for Diversity & Inclusion priorities and initiatives, including recruitment and retention * Staff and project manager able to work cross-functionally and prioritize critical deadlines for both individual and team goals * Champion of brand advocacy with history of crisis communications, reputation management and sales-increasing strategies * Proficient in writing, copywriting, social and media relations * Utilizes analytics and research to drive business decisions, measure consumer impression, employee perception and ROI * Management of top-tier corporate, consumer, technology, financial, non-profit, healthcare, entertainment brands/clients