Melissa Wright

Background

About Melissa Wright

I am an experienced senior management professional who has worked across a number of industries including Telecommunications, Tourism & Transportation, Retail, Government and Commercial Business Services, consulting in multiple industry sectors. My expertise includes commercial marketing, strategy planning, project and program management, organisational change management, marketing communications, customer planning, digital marketing, customer research and insight, sales and account management, product development, financial management and executive reporting. I have recently delivered extensive business and marketing transformation projects and change programs worth several million dollars. I have also managed core clients within the Financial Services, Energy, Retailer and Insurance sectors with portfolios of >$70m revenue. Proven ability to work in senior marketing and customer planning roles, developing core marketing strategy including B2B, B2C methodologies, customer planning and communications strategies. I provide comprehensive management consulting for clients - enabling connected solutions to be generated for business growth. Approach includes; Idea Generation, Understanding Demand, customer engagement strategies, cross channel marketing and go to market approaches, research and customer lifecycle journey mapping, developing solutions and working through different delivery methodologies. With exceptional stakeholder management, I consult clients who wish to undertake comprehensive marketing and business transformation and in addition provide comprehensive operational, project and change support all with the focus to achieve the required business objective. Recent qualifications include an MBA, Diploma of Digital and Direct Marketing, Change Practitioner and Project Management with exposure to Lean Six Sigma and Agile methodologies.