Mendy Benton

Background

About Mendy Benton

Analytical marketing executive with experience in retail marketing, commercialization, and product development. Known as an entrepreneurial marketing strategist with vast experience across competitive positioning, consumer insights, retail merchandising, and channel management. Utilizes an understanding of the global market to stay ahead of the curve and build dynamic business models in competitive landscapes. CORE COMPETENCIES: Brand Development & Positioning | Global Marketing Strategy | Product Development | P&L/Budget Management | Leadership | Strategy Planning & Deployment | Stakeholder Alignment Market Research & Analytics | Consumer Trends | Sales & Supply Chain Management | Financial Acumen | Digital Marketing | Cross-Functional Team Building | Channel Management | Retail Merchandising HIGHLIGHTS: Known for strategically managing $350M P & Ls, introducing products into global markets, and creating new revenue streams. Profound impacts delivered while driving 70% top-line revenue growth, launching 150+ new SKUs and the deployment of needed operational excellence processes. Highly engaging and dedicated leader – building top-talent teams ready to take organizations to the next level. Focused on achieving continuous and improved business performance with an entrepreneurial mindset and a tenacious drive to exceed all expectations.