Mengtian Jiang
Finance Committee Member at American Academy Of Advertising
Based in Lexington, United States
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Seniority
Director
Department
General Business & Management
Location
Lexington
Industry
Advertising Services
Company size
16
Contact information
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Background
About Mengtian Jiang
I am an Associate Professor of Integrated Strategic Communication at the University of Kentucky (UK), where I have been teaching and researching for over seven years. My research aims to explore how consumers process and respond to various types of branded content in digital spaces, and to advance the theoretical and practical knowledge of digital marketing strategies and consumer psychology.My work has been published in reputable peer-reviewed journals, such as the Journal of Advertising, Journal of Interactive Advertising, Journal of Research in Interactive Marketing, Journal of Product and Brand Management, and Computers & Security. I also teach and mentor undergraduate and graduate students in various courses related to research methods, public relations strategies, social media strategies, consumer behavior, user experience, and advertising and society. Additionally, I serve on the editorial review board of esteemed advertising and marketing journals, and I currently hold leadership positions within the AEJMC Advertising Division's executive committee. I have earned the 2020 Visiting Professor Program certification from the ANA Educational Foundation.
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