Merc Smith

Background

About Merc Smith

I have found a love for everything digital within the legal industry. I pride myself on using my working knowledge and experience within platforms to bring a company’s digital footprint to the next level. As the Digital Marketing & Creative Manager at Fish & Richardson, a leading global intellectual property law firm, I lead a team of three professionals in developing and executing digital and creative strategies and projects that enhance our brand, reach, and impact. I have over 10 years of experience in digital marketing and technology, and I am certified in Adult Mental Health First Aid by the National Council for Mental Wellbeing. I have successfully managed and delivered major initiatives such as website redesigns, CRM implementation and migrations, social media expansion, SEO and digital advertising optimization, and marketing technology stack review and curation. I also provide consultation and support to our department on various technology-related issues and opportunities. My mission is to leverage my working knowledge and expertise in digital platforms to create a strategic and effective digital ecosystem for our firm's marketing and business development goals.