Mercedes Orpin-Steinfeld

Background

About Mercedes Orpin-Steinfeld

Board Certified Holistic Health Practitioner by American Association of Drugless Practitioners- Direct formulation, fragrance & packaging development & launch marketing support initiatives from concept through launch - Conceive new product recommendations for contract manufacturers to show case formulation abilities to garner new clientele - Conceive new hair, body, skin & fragrance products by year/ season based on business objectives, changing brand values, product heritage, consumer needs, market trends & line gaps. Recommend optimal SKU assortment - Work closely with key executives on new product initiatives, capturing and executing against creative vision and strategy- Oversee fluid communication between Creative and Marketing teams; laboratories, fragrance houses, supply chain and R&D partners in all areas relating to the product-to-market timeline- Maintain consistent product messaging to all corporate functions including: Sales, Education, Marketing and Public Relations- Ensure strict adherence to corporate formula standards by R&D, fragrance suppliers and internal departments- Manage COGS targets. Developed global product pricing strategy respecting COGS, profit margin targets & brand competitiveness - Performed extensive competitive analysis, tracked product trends and technological developments- Lead extensive Product Knowledge training classes for company employees; created and edited Product Knowledge information to ensure consistency across branding.