Meredith Arnold

Background

About Meredith Arnold

Strategic and results-driven digital merchandising and marketing professional with over 10 years experience across the travel, technology, and retail industries. I am passionate about connecting with customers through engaging content, delivering integrated digital marketing campaigns, and optimising the user experience through analytics and testing. Teams and culture are incredibly important to me, and I enjoy developing teams that are high-performing and motivated. Areas of expertise include: • Developing and implementing merchandising strategies for optimizing product placements and creating seasonal and curated collections. • Planning a content and promotional calendar and managing its execution across the homepage, department pages, and navigation for both site and app. • Delivering integrated marketing campaigns, ensuring a seamless customer experience from marketing channels to site. • Analyzing trading performance, recommending actions to boost margin growth and identifying areas of opportunity. Partnering with Analytics to define reporting requirements and create new reports and dashboards. • Partnering with Product, UX, and Tech to scope and champion roadmap initiatives and to launch digital product features.