Meredith Liu

Background

About Meredith Liu

Driven marketing and communications professional with a passion for creative arts and innovation. Extensive background in business management and data analytics with a customer-centric approach. An eager and proactive leader with expertise in customer loyalty and retention, data analytics, and targeted marketing. My work is rooted in the belief that strong culture and clear communication drive lasting impact — whether you’re connecting with customers, employees, or communities.Over the past several years, I’ve built and led campaigns, programs, and cross-functional initiatives that bridge the gap between brand, performance, and purpose. From designing loyalty strategies at Skip to managing onboarding and employee engagement for 250+ staff with the Dining Services at the University of Manitoba, I bring a mix of analytical thinking, creativity, and operational execution to every role.I’m especially passionate about initiatives that elevate employee experience, foster collaboration, and align people with meaningful goals. With an MBA in Marketing and Leadership, I combine business insight with storytelling, helping organizations adapt, communicate, and grow in people-first ways.