Meredith Paulson

Background

About Meredith Paulson

I’m a Senior Marketer with experience in strategic planning, implementing and managing high profile Brand and product marketing campaigns with proven experience at managing events and activating sponsorships.My skills have allowed for a successful track record in developing and implementing marketing strategies, GTM product launches, digital and social campaigns, events and sport sponsorship management, customer relationship management and driving 1st party data.I have managed and implemented some major activities during my career below are some highlights: • Best in market Instore Retail experience at The Good Guys resulting in increase in sales• Received the Influencer Award from F&P after only 10 months in the role• Received the Trail Blazer award in 2021• Won the 2019 Q4 DIS Bonus for outstanding performance on Facebook for Haier Brand• Negotiated and implemented Haier’s first product Integration and activation on Everyday Gourmet with CTA to AOL resulting in an increase in sales in the Cooking and Refrigeration categories• Developed BlueScope’s first snapchat promotion -Increased social media following by 20%• Planned, manufactured and implemented the COLORBOND® steel Discovery Vans (pop up activation)• Negotiated and activated the multi-million dollar deal to become a major sponsor of The Block 2018/19• Planned & executed National events & sponsorships – Sydney Swans, SXS rally, Rally Aust, Darren Morgan Racing• Developed & implemented the social & digital content plan for The Block which increased traffic to website three-fold• Planned & implemented the Integrated marketing strategies to drive acquisition, growth retention & engagement of customers• PROFESSIONAL STRENGTHSStrategic planning, creative problem solving Leading a high performing team Brand and Product Management GTM Retail strategiesLeadership, coaching and mentoring, Positive, energetic and enthusiastic Flexible and adaptable