Merete Lysholt

Background

About Merete Lysholt

At Novo Nordisk I have been working with digital communication and branding since 2007. I started in research communications and later moved into my current position in the corporate digital communications team. Here we work to convey the key messages of Novo Nordisk as a company, both on web and on social media. Currently I am part of a team managing the corporate website of Novo Nordisk I am also working on the launch of a new internal newsletter platform. I am an all-rounder. I develop new content and graphics in close cooperation with my team and key departments in Novo Nordisk. I work with analytics, tracking, search, and system management. I ensure technical issues are documented and solved, I develop change requests and cooperate with vendors and developers when creating new features and services for our users. Broad range of digital disciplines: INSIGHTS: Analytics dashboards and insights, Tag Manager, Google search console, surveys. CONTENT MARKETING & BRANDING: Pixels, Visual identity, SEO, MailChimp, Google Ads, email marketing. CONTENT DEVELOPMENT AND IMPLEMENTATION: Digital design, CMS, Adobe Creative Suite, HTML. QUALITY ASSURANCE: Quality monitoring tools, accessibility, UX, GDPR.