Merlin U Ward

Background

About Merlin U Ward

Recognized as a transformational leader in business and innovation, my passion is to create winning business transformations embracing the operational efficiency, future of work, innovative products, AI, and technological solutions. My Areas of Expertise: » Operational & Change Leadership » Full Life Cycle Project Management » Account Management » Cross-Functional Team Leadership » Client & Stakeholder Relations Management » Creative Direction & Implementation » Multi-Channel Marketing Management » Business System Innovation » Public Speaking & Communications » Data Analytics / KPIs / Performance » Product Development & GTM Strategies » Strategic Planning & Execution » Continuous Process Improvements » Market & Competitive Intelligence My Technical Proficiencies: » Prompt Engineering, GPT/LLM » MS Office Suite, Adobe Suite » Digital Marketing / Analytics SaaS / Media » Qualitative & Quantitative Research » Cultural and Competitive Analytics » Trend Analysis Success Stories Highlights: » 2019 Holding Company of the Year: Omnicom, the parent company for sparks & honey, was chosen as MediaPost’s holding company of the year. » Systems Optimization: I implemented optimized systems to drive circular innovation in sparks & honey’s daily culture briefings. I streamlined the Global Scout Network process and grew scout activity by over 200%. » Shorty Award: Won the Shorty Award for a campaign with the NCAA, in conjunction with Leo Burnett. I played a major role in the strategy and overseeing the execution of the social campaign. I am always looking to expand my professional network. Please feel free to connect with me or check out my portfolio at: