Mert Assoy

Background

About Mert Assoy

As the Head of Business and Product Development at Buyutech, I lead the strategic vision, direction, and execution of the company's products and services, which aim to revolutionize the automotive industry with cutting-edge solutions for ultimate perception for future mobility such as camera based active safety and driving control systems. I leverage my 13 years of experience in the automotive industry, where I have been involved in the research and development of components and systems for advanced driver assistance and autonomous driving, working with global brands such as Audi and TOFAŞ / Stellantis. My core competencies include product development, program management, team leadership, innovation, and problem-solving. I have a strong background in electronics, communications and automotive engineering, with a master's degree from Technische Universität Braunschweig and Istanbul Technical University. I have also acquired multiple skills in product and business management, which enable me to ensure the design and the performance of the products according to the customer needs. I am passionate about creating safer, smarter, and more sustainable mobility solutions that enhance the driving experience and reduce the environmental impact. I value collaboration, diversity, and excellence, and I seek to bring these qualities to the team and the organization.