Mia B.

Background

About Mia B.

With over fifteen years of experience in event marketing, I am passionate about creating and executing impactful and innovative events that generate leads, nurture relationships, and enhance brand awareness. I have a proven track record of managing successful events in multiple regions and formats, from global user conferences and webinars to industry tradeshows and curated experiences.As the Events Marketing Manager at Responsive, I lead the event management procedures, KPIs, budgeting, and vendor sourcing for the NA and EMEA markets. I also collaborate with senior executives, cross-functional teams, and external partners to align event strategy with business goals and customer needs. My expertise in virtual event platforms, such as Cvent, ON24, and GlobalMeet has enabled me to pivot and adapt to the changing landscape of events amid the pandemic. I am also certified in ABM, which helps me to align content to deliver personalized and relevant event experiences that drive engagement and conversion.