Mia Wang

Background

About Mia Wang

Global Perspective & Linguistic Proficiency: 19+ years in international brand management. Master’s in International Business & Marketing (France). Trilingual (Chinese, English, French) with cross-cultural collaboration expertise-Cross-Industry Expertise: Deep experience across fashion (Marie Claire, Morgan, Georges Rech, Paul Frank), trend service (WGSN), retail (Kiabi), home & lifestyle (Homes-up), dutyfree (TFWA), and exhibitions (Maison & Objet, SIAL). Extensive industry knowledge and network-Brand & Marketing SpecialistProven ability in brand strategy, annual planning/budgeting, cross channel campaigns (online/offline), PR/media relations, large-scale events (exhibitions, launches, workshops, fashion shows, VIP activities, livestreams), digital marketing (social, KOLs, H5, mini-programs), and CRM-Strategic Partnerships & Business DevelopmentAdept at recruiting partnerships and cross-over (with leading brands/platforms/designers/celebrities), driving leads generation/conversion, and pioneering barter models-Dual B2B/B2C leadershipBalanced expertise in B2B (trade shows, trend services, brand consulting) and B2C (fast fashion, IP licensing, home & lifestyle retail) operations-High-Performance Team LeadershipManaged cross-functional marketing teams (3-4)-Strengths in goal setting, execution, and results delivery within fast-paced, travel-intensive environments.