Mical Hutson

Background

About Mical Hutson

Creative and data-driven marketing leader with a passion for storytelling, segmentation, and performance analytics. I specialize in content-driven campaigns, CRM-powered engagement, and brand messaging that connects—and converts. I’ve led cross-channel marketing for mission-driven institutions, built immersive brand experiences, and delivered record-breaking growth in audience engagement, campaign performance, and media reach. I love the strategy—but I also love the dashboards. Platforms like Feathr, Meta Ads Manager, WordFly, and Tessitura are where I bring it all together: message, audience, metrics, and results. Content + Campaign Strategy – From story arcs to subject lines, I build multichannel campaigns rooted in brand voice and data Lifecycle + CRM Marketing – Segmenting audiences, refining journeys, and triggering personalized outreach that performs Platform Fluency – Feathr, Meta Business Suite, Google Ads, WordFly, Tessitura, and the analytics tools that drive decision-making Cross-Functional Leadership – Translating vision across teams and departments, from C-suite to creatives to development I thrive in roles where creativity meets performance—where the right message hits the right person, in the right moment, and we can see it work. Always happy to connect on content strategy, campaign design, and what makes audiences click, care, and come back.