Michael Ajayi

Background

About Michael Ajayi

As Director of Research and Development at LUS Brands, I lead product innovation with a simple mission: help people love their curls again. With a background in formulation chemistry and a deep personal connection to textured hair, I focus on creating effective, easy-to-use products that make curly hair care feel joyful, not complicated. From planning and formulating new launches to overseeing technical transfers with contract manufacturers, I stay hands-on across every step of the product lifecycle. I balance modern innovation with the smart use of proven technologies to deliver performance, simplicity, and margin-conscious results. Whether it's building a repository of versatile formulation chassis for faster speed to market, guiding regulatory strategy for future expansion, or helping our marketing team translate science into stories, my work is rooted in one core belief: curly hair isn’t a problem to solve. It’s something to celebrate.