Michael Akrish

Background

About Michael Akrish

With over 10 years of experience in digital marketing, I am a data-driven and customer-focused leader who delivers high-impact growth campaigns for businesses in both B2C and B2B domains. Currently, I manage a 3-person analytics team at JeffreyM Consulting, reporting on 25+ lines of business and $70MM in ad buys for Microsoft Direct Buying Team. My core competencies include paid social media, LinkedIn Campaign Manager, and Facebook Ads, which I leverage to create and execute cross-functional strategies for Microsoft Cloud, Security, and Teams. In my previous role as an Associate Director of Integrated Marketing at Duke University, I developed and managed paid media strategies for brand amplification, lead generation, and yield, exceeding industry benchmarks for CTR and engagement rate. I am passionate about philosophy and ethics in marketing and AI, and I approach marketing with a creative and strategic mindset. I believe in promoting equity and inclusivity, and I actively facilitate conversations with men seeking to become better allies. Driven by a commitment to excellence and continuous learning, I am eager to make a lasting impact in the tech industry through integrated marketing efforts.