Michael Arpini
Chief Strategy Officer & Chief Digital Officer at Tbwa Italia
Based in Milan, Italy
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Seniority
C-Team
Department
Other
Location
Milan
Industry
Advertising Services
Company size
120
Contact information
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m•••••••@tbwa.it
Phone
5 credits+39 ••• •••• ••••
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Background
About Michael Arpini
20+ years in the communication industry in leading global communication networks with huge experience on both Forbes 100 and medium to small local clients. My areas of expertise range from classical advertising to integrated marketing, from digital to retail and experiential marketing. During my career I've set up and lead a variety of business units up to 60+ people to manage local and global projects/clients. What drives me is the curiosity to discover everyday new ways and paths to enable brands to connect with their audiences and my passion is about conceiving and bringing to life disruptive brand strategies, the ones that can really change for better the future of a company. Because I believe that real Disruption starts way before the creative work.
Decision-makers
Other people at Tbwa Italia
- ALStaff
Anita Lombardo
Copywriter · Writing/Editing
- LFDirector
Letizia Fabbri
Planning Director · Advertising & Marketing
- FCDirector
Francesca Corbia
Senior Strategic Planner · Advertising & Marketing
- DDManager
Davide di Napoli
Creative Supervisor · Advertising & Marketing
- SFStaff
Salvatore Fierro
Account Executive · Sales & Business Development
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