Michael B.

Background

About Michael B.

Growth-focused marketing, sales- and CX leader who turns global brand vision into measurable business impact. Strategic and growth-driven leader with 15+ years of experience turning vision into measurable business results. I specialize in building brand equity, driving customer engagement, and leading cross-functional teams locally and in international environments. Known for breaking barriers and delivering innovative, scalable solutions, I have successfully launched brands, strengthened customer experiences, and steered multi-million euro marketing and commercial strategies. My collaborative leadership style — structured, hands-on, and coaching-oriented — consistently inspires teams and partners to exceed expectations. I thrive in organizations that value accountability, respect, and innovation, where people are empowered to grow both professionally and personally. Specialties: Customer Experience strategies Customer engagement (live- and online) Project management and operational oversight Strategic & profitability management Revenue Growth Management Market, category management Portfolio & Optimization management Sales management and incentives Product & Concept innovations Brand management Pricing strategies Commercial strategies Luxury strategies and product activation Brand education Team Lead Coaching Public speaking Interests: Finance sector, Customer Experience, FMCG industry, Sport, Health and wellness industry Contact: mgbelfrage@gmail.com