Michael Baretta

Background

About Michael Baretta

As Managing Director of GOOD for over 11 years, I lead a team dedicated to crafting innovative cause marketing strategies for socially responsible brands and non-profits. Our work focuses on aligning impactful creative solutions with clients’ missions, empowering them to make a tangible difference in society. My role involves guiding marketing communications and strategy development to foster meaningful connections between brands and their audiences. With a strong foundation in marketing and brand management, I am motivated by the chance to bridge the gap between purpose and profit. Collaborating with organisations that prioritize social impact has allowed us to deliver campaigns that resonate deeply and build lasting value. My mission is to champion creative approaches that support both brand growth and positive societal change.