Michael Barkes

Background

About Michael Barkes

A catastrophic marketing mistake I see many businesses make is failing to showcase or market the measures they have taken to be more inclusive. Sometimes they aren't even cognitive of the good work they are doing. So, if you are making a concerted effort to be an inclusive business, you need to start thinking about ways to demonstrate what you are doing in the public arena. If you haven't given inclusivity much thought, you will almost certainly find that you are organically doing things that make you more inclusive than you realise. Wherever you feel you are on this journey, I can help you with both. At GayAndLesbianWeddings.com and our parent company TravelGay.com, we are leading authorities in LGBTQ online search behaviour. If there is one thing you need to know, it is that the LGBTQ+ community actively seeks venues and service providers that expressly state that they are inclusive and welcoming. We dominate LGBTQ+ SEO, and we leverage this to connect businesses in the wedding sector with our active and high-spending audience. You’re doing some great work around inclusivity. Make sure you are visible to the audience(s) you are doing it all for! Let's connect and explore the many ways you can grow your reach and appeal within the LGBTQ+ community.