Michael Betteridge

Background

About Michael Betteridge

Michael Betteridge is a results-oriented and innovative professional with over 5 years of experience in the fields of marketing and digital media. As a skilled communicator creative and problem-solver, Michael has consistently delivered successful campaigns and solutions for various organizations. Michael currently supports Women Entrepreneurs of Saskatchewan, a non-profit organization, as the Brand Manager. Michael served as the Director of Brand at Avana, where he is responsible for the oversight and strategy of Marketing, IT, Culture and Administration divisions. In this role, Michael has implemented innovative techniques to increase website traffic, social media engagement, and lead generation. He also oversees the management of the company's digital platforms, including email marketing, paid advertising, and multiple websites. Prior to his current role, Michael worked as a Marketing Manager at Cult Collective, where he was responsible for managing multiple digital campaigns and executing social media strategies. He also worked closely with the company's creative team to develop engaging content for various digital platforms in support of a brand new revenue stream. In addition to his professional experience, Michael holds a Bachelor's degree in Human Resources from the University of Regina. He is a successful digital marketer with extensive knowledge of the latest digital marketing tools and trends, as well as a connector of people through a collaborative leadership style. Michael is a results-driven individual with a proven track record of increasing engagement, generating leads, and driving revenue for his employers. His ability to think outside the box and approach challenges with a creative mindset has made him a valuable asset to the companies he has worked with.