Michael Bissett

Background

About Michael Bissett

Over twenty years of marketing, business development, communications, and consulting career success. Innovator, advisor and creative director of communications strategies with applied technology. Project management skills supporting Fortune 500 clients, government and non-profits with advertising, marketing, and brand development. KEY ACCOMPLISHMENTS MARKETING: Produced marketing programs and re-branding strategies resulting in growth in annual revenue. Produced ten-fold increase in website traffic with SEO program and website re-design. LEADERSHIP: Achieved multi-million-dollar sales growth writing business plans. Created and applied forecasting and financial analysis tools to successfully manage multi-million-dollar capital investments. COMMUNICATIONS: Award-winning designer and writer. Developed websites, collateral and corporate identity programs for businesses, major non-profits, and government. TECHNOLOGY: Designed innovative workflows for Fortune 500 advertising departments. Reduced production costs by $3M/yr. Designed and managed large complex networks for publishing systems, including server-based automation, content re-purposing, and high-volume digital outputs. MESSAGING: Video and audio production and editing, publication design, production and delivery. Event planning and fundraising campaigns. APPLIED TECHNOLOGY: Workflow optimization, content management (CMS), publishing and editorial systems, database design, SEO and SEM. WRITING: Scripts / speeches / collateral / advertising / email marketing / websites / training materials.