Michael Boran

Background

About Michael Boran

I'm a strategic market research and operations professional with a strong track record of transforming data into actionable insights that drive brand growth, operational efficiency, and informed decision-making. With deep experience working across brand management, category management, sales, pricing, and consumer insights teams, I specialize in aligning cross-functional stakeholders around a unified vision of brand performance. I bring a passion for data storytelling—leveraging POS and consumer panel data, emerging trends, and visualization tools to deliver high-impact presentations that influence strategy at all levels. Known for my precision, project leadership, and commitment to quality, I excel in fast-paced and dynamic environments where business questions demand both analytical rigor and collaborative execution. Specialties include: • Brand, Category & Market Analysis • Consumer Insights • Operations & Database Management • Strategy & People Leadership • Cross-Functional Collaboration & Team Building • Project & Change Management • Advanced analytics & visualization tools: Circana Unify+, Circana Unify Dimension Builder, Nielsen, JDA and more • Microsoft Office Suite