Michael Bowers

Background

About Michael Bowers

Seasoned marketing and advertising professional with over thirty-one years’ experience, combining business acumen and expertise to drive business growth via account management, digital and project management, strategic planning, traditional and digital advertising development, and experiential activations. Diverse industry experience includes technology, package goods, automotive, retail, QSR, spirits, BTC and BTB brands developing all forms of integrated advertising and digital campaigns. The last seventeen years dedicated to targeted communications marketing to multicultural consumer groups, specifically African American, Hispanic American, Asian American, LGBT, affluent, urban and millennial consumer segments. Proficient in business operation management lead to building several GlobalHue supplier sister companies, responsible for digital and digital database platform production, experiential, and studio services. Successful tenure managing multi-million dollar budgets driving business growth, increasing revenues, building strong client relationships, improving production proficiencies and team performance, and developing award-winning brand communications campaigns. Leading the agency’s digital technology expansion by building a digital competency through digital strategy development, mapping and execution, metrics/KPI reporting, and overall education to keep agency relevant in the growing digital market arena. Instrumental in increasing market share for Fortune 500 clients via multicultural marketing campaigns and insights, specifically Verizon Wireless, Chryslers Automotive Brands and Navy, and positioning the agency as the leader in multicultural advertising.