Michael Brafford

Background

About Michael Brafford

Experienced Digital Marketing Manager with a demonstrated history of working in the broadcast media industry. Skilled in Search Engine Optimization (SEO), Content Marketing, Social Media, and Integrated Marketing. For the past 20 years, I’ve been enamored with technology and how we can use it to communicate, inspire, and influence audiences. As a swing dance instructor and event planner in Iowa during the early aughts, I discovered the power of email and social media marketing to generate excitement for dance classes and competitions. While working for a nonprofit theatre in Minneapolis, I learned how data management can be used to understand the interests of our ticketholders. While working for a marketing automation company in Golden Valley, MN, I saw how technology could be used to create personalized campaigns, and to increase efficiencies and revenue for small businesses. Now at Twin Cities PBS in Saint Paul, MN, I have taken what I have learned over the past two decades to utilize strategies, data, and tools to create superior experiences for our viewers across all our platforms.