Michael Burns

Background

About Michael Burns

I’m a marketing partnerships professional with expertise in building global campaigns that drive both cultural impact and business growth. At The Walt Disney Studios, I work on end-to-end theatrical marketing activations with key partners including AMC, Regal, IMAX, Dolby, and Fandango — creating cross-channel campaigns, developing campaign specific activations, and finding unique ways to engage with movie-goers.My work includes spearheading Disney’s theatrical concessions portfolio, a program projected to generate $44M in sales by 2025, as well as developing unique brand integrations with partners like Marvel Rivals, MonopolyGo, and others. I thrive at the intersection of strategy and execution — partnering cross-functionally with creative, content, legal, and finance teams to deliver high-value partnerships and seamless go-to-market frameworks.Some highlights of my career include leading the Star Wars In-theater bring-back artwork, the internet breaking Deadpool & Wolverine Popcorn bucket, and the Fantastic Four Galactus Guinness World Record Program.With dual graduate degrees — an MBA from Concordia University Irvine and an M.S. in Marketing from USC’s Marshall School of Business — I bring both business discipline and consumer insight to the way I approach partnerships and brand strategy.I’m eager to continue growing in Marketing Partnerships, Brand Management, and Franchise Development, leveraging my experience in global campaigns and partner ecosystems to build franchises and brands that resonate worldwide.Outside of work, you’ll usually find me on the hockey rink, golf course, or strategizing my next fantasy football win.