Michael C. Parker

Background

About Michael C. Parker

Mike Parker develops pragmatic, actionable growth strategies and impactful marketing and commercialization plans for B2B and B2B2C industrial and transportation companies competing in mature, highly competitive markets, delivering predictable growth while minimizing investment risks. Since founding P-Street Growth Strategies Mike has helped numerous mid-sized companies grow revenue and solve go-to-market problems as a Fractional Chief Marketing Officer or through a traditional consulting engagement. While in leadership roles with General Electric, A.O. Smith Corp, Brambles Ltd and Saia, Inc, Mike developed strategies, programs and initiatives that have consistently delivered profitable revenue growth. These successes have included New Product Introductions, Global Brand Repositioning, Market Channel and Segment Strategies, Digital Transformation, New Market Entry, Strategic Price Improvement, Customer Satisfaction, Sales Force Design and Sales Compensation to name a few. The process behind these successes is a robust approach that 1) identifies and leverages company strengths; 2) uncovers and quantifies market opportunities through research; 3) analyzes internal capabilities so that the resulting strategies can be successfully executed by the organization; and 4) establishes targets and measures results to drive accountability and provide for early-stage course corrections as needed. The results are predictable, measurable and low risk. Mike has led the digital transformation of the go-to-market efforts of multiple companies, implementing CRM, Marketing Automation and Social Media Marketing while developing fully integrated multi channel Marketing Plans. Mike has recently relocated to Southern California but maintains strong links to the Southeast having served on the Board of Directors for the Kettering Executive Network and through mentoring for Year Up Atlanta and the Atlanta chapter of the American Marketing Association. Mike has a B.A. in Economics, an MBA, and is a certified Digital Marketing Professional and a Six Sigma Green Belt- Learn more at For a 30 minute consultation, contact Mike Parker at or mcparker409@gmail.com