Michael Cannon

Background

About Michael Cannon

Senior B2B marketing and sales enablement professional with a passion for helping teams succeed by creating much more relevant content and conversations for customers and field/channel sales teams. RECENT ACCOMPLISHMENTS • Led over 100 sales enablement programs (Field/Channel Partner) that generated over $1.6B in incremental revenue • Helped Keysight Technologies (HP Test & Measurement Group) Channel Readiness team (Direct/Indirect) win Innovation Award for competitive differentiation • Designed and deployed high-impact training programs, such as competitive, product, sales opportunity, and share-of-wallet, that enabled of reps to have more influential sales conversations • Developed customer messaging platform including workbooks and skill transfer programs (workshops, coaching, and training) that enabled 400+ global marketing professionals to create more influential/useful content • Co-authored 2 books, published over 30 articles and spoke to over 15 groups on how to make marketing content and sales conversations much more effective EXPERTISE • Highly motivated marketing and sales executive with proven ability to achieve objectives • Collaborate with global cross-functional teams to define and implement strategies and programs that create/win more leads/opportunities for existing products and new product/market launches • Messaging guru with the process, tools, and skills to help product teams convert a pile of features into customer business objective-level content and conversations that accelerate revenue growth • Lead and coach teams on buy/sell process alignment, define/create messaging, and develop more influential content, i.e, demand generation, collateral, sales enablement tools/training • Excellent analytical, communication (verbal/written) and presentation skills, with a solid understanding of Marketing Strategy, Sales Enablement, Marketing Automation, Social Media and SEO Marketing