Michael Cody

Background

About Michael Cody

WHO I AM Focused and results-driven, I am a sales professional who has earned a reputation as someone who establishes long-term relationships with key stakeholders and closes lucrative accounts. I offer a proven track record for developing and launching effective strategies that increase sales and profit margins. I am a communicative and honest individual that enjoys establishing and building relationships and earning trust. CORE COMPETENCIES• Serving as a passionate advocate for accounts by communicating clearly, empathetically, and honestly; Diffusing challenging situations through transparency, and problem solving.• Establishing sales and net-margin targets for brokers and customers; Developing markets to achieve profitability goals; Increasing account retention and performance; Growing net sales and building share by optimizing item Distribution, Shelf presence, off-shelf Merchandising, and retail Pricing (DSMP).• Educating and coaching brokers, accounts, and coworkers on tools, product changes, improvements, and market opportunities.KEY CAREER HIGHLIGHTS• Performed as key contributor in first “bring-to-market” plan for packaged beer focused on neighborhoods factoring in demographics, and trends of localized interest resulting from area business analyses.• Raised Sales and Operations teams’ knowledge of craft-beer best practices. Trained groups on brands, special releases, seasonal offerings, sales and date tracking, merchandising, deal-level structuring, pricing, and market expansion strategies. • Led sales-volume increase of 160% over 12 months via team education and coaching.INDUSTRY SPECIALITIESCPG BevAlc E-commerceWHAT I’M BEST KNOWN FOR AT WORKI am generally known for being agreeable, honest, and reliable. I think most often people say I work well and am easy to work with. WHAT I DO FOR FUN I enjoy …. Riding my bikes, designing and building furniture, learning languages (right now, Spanish, Italian and Latin), travelling whenever and wherever I can, and seeing live music.