Michael Coppinger
Senior Data Scientist at Demandbase
Based in San Jose, United States
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Seniority
Staff
Department
Information Technology
Location
San Jose
Industry
Software Development
Company size
1K
Contact information
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m•••••••@demandbase.com
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Background
About Michael Coppinger
Intersection of computer science and digital marketing. I fell into digital marketing through a happy accident, learned the ropes, and have carved out a niche for myself in marketing data ever since. I focus on empowering marketing teams with the data they need to drive profitable results and growth.I bring perspective from both ends of the table to marketing analytics. With my experience as an advertising account manger, I know what metrics are important to marketing teams to optimize their campaigns; my formal education in computer science and technical chops means I know how to get that data.I've worked with the most common digital marketing tools in both implementation and analysis - Google Analytics, Google Tag Manager, Segment, Google Ads, Meta Ads, Bing Ads, SEMRush, Heap, Mixpanel, Shopify, HubSpot, Salesforce, Wordpress, Webflow, Squarespace. If I haven't heard of the tool, I'm confident I can find my way around it quickly.If you need accurate, deep, and complete insights into your marketing campaigns, I'm the guy to call.
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