Michael Crane

Background

About Michael Crane

As an experienced and adaptable digital marketing professional, I bring extensive expertise in driving sales growth, media planning, and digital marketing strategies. My proven track record demonstrates my ability to deliver exceptional results for clients through innovative solutions and strategic execution. Throughout my career, I’ve developed a keen ability to manage complex media buys, craft cross-channel marketing strategies, and lead high-performing teams to success. Key Achievements: • LoSasso Integrated Marketing: Implemented a paid search account restructure that increased lead volume by 63% and reduced cost-per-lead by 54% within three months. • GRP Media: Spearheaded multi-channel campaigns across Google Ads, LinkedIn, and Pinterest, resulting in a 32% year-over-year increase in website traffic. • MHP/Team Si: Led digital initiatives for a Fortune 500 telecom account, surpassing yearly lead goals by 22% through effective budget allocation and execution of paid media campaigns. My specialties include multi-channel media management, project management, and strategic problem-solving, with a strong focus on building and maintaining trusted client relationships. I excel in using data-driven insights to inform strategic decisions and guide clients in optimizing their budgets for revenue growth. In my recent role as Associate Director at GRP Media, I managed strategy and vendor communication for complex media buys, both digital and direct-to-publisher. This position required regular interaction with executives and key stakeholders to discuss performance, updates, and strategic initiatives. I am passionate about growing digital media campaigns and driving results while fostering a positive and collaborative work environment. Let’s connect to discuss how my skills and experiences can help achieve your business goals. Contact me at mccrane@gmail.com.