Michael Crooks

Background

About Michael Crooks

Owner of Crooks Advertising Alliance."Driving the creative juggernaut though the gauntlet of the status quo," accurately describes what I do. Visit CrooksAdvertising.com for more insight. For now, here's the short version: I've been an advertising professional since 1984. I wrote and produced radio commercials from 84 to 89 for Tri-State Broadcasting (WNWN/WTVB/WHEZ) Worked 10 months for AVISO, an ad agency in Lansing writing television and newspaper ads for the Mid-Michigan Chevy Dealers and sales incentive programs for Cadillac. I wrote a TV ad using triplet babies to show how the back seat of a Chevy Cavalier was bigger than a Ford Escort. From late '89 to September '97 was copywriter, then Creative Director and Print Production Manager for Lansing-based political marketing firm, Marketing Resource Group. Deep in the trenches of political marketing, I overcame logistical and creative challenges that simply do not exist in any other area of advertising. That is the experience that lead me to form the Creative Strike-Force: Crooks Advertising Alliance. I founded Crooks Advertising Alliance in 1997 to serve a stable of general business clients. We now also serve several niche markets through WaterlessTattoos.com, PromoRethink.com, and GopLogo.com. Our goal is to help our clients achieve their goals whether that be related to revenue, sales, membership or awareness. Our primary approach involves identifying their unique selling proposition or marketable difference. Learn more at Capabilities: Creative problem-solving. Looking at the same thing everyone else does and seeing something different. Copywriting. Promotional programs.