Michael Dattolo

Background

About Michael Dattolo

Michael Dattolo is a Senior Reputation Executive at Sarasota-based NetReputation.com, a leader in online reputation management (ORM). For the past five years, he’s helped individuals and businesses take control of how they appear online—restoring trust, rebuilding brands, and unlocking growth. With a background in customer service and inside sales, Mike is driven by results and client success. He’s built strong expertise in reputation strategy and SEO, supporting clients across real estate, healthcare, finance, tech, legal, crypto, hospitality, retail, nonprofits, and more. His ability to simplify complex issues and offer custom solutions has made him a trusted advisor to hundreds of clients. Mike’s approach blends content creation, SEO, digital PR, and brand monitoring to reshape how clients are seen online. He develops personalized strategies for those launching their brand or recovering from negative press—whether that means content removal, profile building, or reputation repair. “A business's number one priority from a marketing standpoint should be developing an exemplary reputation. If you have a bad reputation and are not fixing it, you are wasting money on advertising—driving potential customers to a business they’ll abandon the moment they research you.” —Michael Dattolo, NetReputation At NetReputation, Mike walks clients through services like content suppression, thought leadership writing, SEO auditing, link building, crisis response, and ongoing reputation monitoring. The goal: keep clients in control of their brand narrative while building long-term credibility and visibility. Before joining NetReputation, Mike worked in sales at Saks Fifth Avenue, where he earned multiple honors including the All-Star Award. He’s also appeared in background roles for The Irishman, The Marvelous Mrs. Maisel, and the web series Waves. A graduate of Pace University, Mike grew up in Staten Island and New Jersey, where he played varsity football for the Manalapan Braves. He now lives in Sarasota, Florida, enjoying the beach, boating, and the city’s arts scene. He’s an avid fan of the New York Giants and Mets, and he gives back through beach cleanups, soup kitchens, and global relief efforts in India, Malaysia, and Bangladesh.