Michael Deane
Global Trading Manager at Pure Electric
Based in Brighton, United Kingdom
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Seniority
Manager
Department
Supply Chain & Logistics
Location
Brighton
Industry
Retail
Company size
98
Contact information
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m•••••••@pureelectric.com
Phone
5 credits+44 ••• •••• ••••
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Background
About Michael Deane
A compassionate and commercially driven eCommerce leader with over a decade of experience delivering significant revenue growth, margin improvement, and customer lifetime value across D2C online channels. Proven track record of owning and executing trading strategies and optimising the end-to-end customer journey across some of the UK’s most recognisable eCommerce brands. Brings deep expertise in online trading, pricing and promotional strategies, CRM, and customer experience, with a hands-on approach to optimisation and innovation. Known for launching successful new products, enhancing on-site performance, and leading cross-functional teams to deliver sustainable commercial impact. Comfortable navigating complex organisations, managing third-party relationships, and driving operational change, with a pragmatic and data-informed mindset. KEY SKILLS eCommerce Strategy | Leadership | Revenue & Profit Growth | Online Trading | Site Merchandising | Conversion Rate Optimisation | Digital Marketing | Analytics | Data-Driven Decision Making | P&L Management | Cross-Functional Collaboration | Stakeholder Management | Board Presentations
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