Michael Flaherty

Background

About Michael Flaherty

Translating consumer passion for sport, fitness, competition, and culture into business strategies that inspire consumers and drive sustainable revenue growth is what I am known for and what I love doing. In today’s dynamic, digitally led world I have the proven ability to build transformative, strategic, commercial businesses with customer-first approaches. Accomplishments I am proud of include… • Reshaped the Nike Basketball North America strategy, resulting in over 85% market share • Drove new product creation by leveraging the voice of the consumer • Transformed marketplace and distribution strategies to elevate brand positioning • Drove large scale consumer initiatives across live events, digital and retail touch points • Served on cross functional leadership teams that drove ‘#1 popular brand’ position in NYC • Disrupted the marketplace with innovative brand marketing strategies tied to new product launches and brand initiatives • Mentored, coached and managed teams and individuals who have since assumed leadership roles I thrive in dynamics where I am able to bring products, experiences, and services to consumers across both the physical and digital space. I pride myself on serving consumers in aligning brand, marketing, product and marketplace strategies that work in concert to create unbreakable relationships with consumers and drive sustainable growth. I embrace the process. I have experience in building consumer journeys and product strategies from the point of inception, bringing together cross functional teams across a matrixed organization to serve consumers through direct to consumer and third-party wholesale channels. Most importantly, I love being part of and building high performing teams. I am obsessive about it. Finding, cultivating and empowering diverse teams in an inclusive environment where each individual is motivated and encouraged to share, collaborate and connect is what ultimately unlocks all success. Specialties: Footwear, Apparel, Basketball, Sport, Sportswear, Consumer Insights, Marketplace Transformation and Account Management (Wholesale, Direct to Consumer & Digital), Product Management & Merchandising, Sports Marketing, Digital Marketing, Assortment Building, Mentoring, Coaching, Brand Development, Strategic Planning, Sponsorship, Business Development, Fitness, Brand Management, Team Leadership, Partnership Management, Sponsorship Management