Michael Florio

Background

About Michael Florio

With a proven track record in sales, operations, and customer engagement, I bring a well-rounded and persistent approach to business development. Currently an SDR at Trustii, I help streamline people risk management across North America — using a consultative and metrics-driven approach to identify pain points, generate qualified pipeline, and move conversations forward. My career began in Fintech and Capital Markets, where I quickly learned the value of communication, follow-through, and hustle. I managed complex transactions, built client trust, and coordinated with multiple stakeholders — all while staying focused on delivering results. From there, I transitioned into SaaS sales and lead generation, consistently hitting and exceeding KPIs through a combination of cold outreach, account research, and strategic messaging. Across all roles, my focus has stayed the same: → Understand the customer → Build real relationships → Deliver value before asking for anything in return Whether I’m working a lead list or building a pipeline from scratch, I bring energy, curiosity, and a willingness to test and iterate until it works. I’m now looking to grow into closing roles where I can further apply my background in discovery, solution selling, and long-term client management.