Michael Frech

Background

About Michael Frech

As a Media & Marketing leader, I specialize in integrated campaign development, strategic communications, and customer strategy. My approach is grounded in servant leadership — empowering teams, aligning cross-functional stakeholders, and ensuring that every campaign delivers maximum impact. Throughout my career, I have: • Spearheaded a major video and digital media mix shift, boosting efficiency and driving stronger campaign outcomes. • Strengthened customer loyalty program development, exceeding enrollment targets by 20% and expanding digital customer bases. • Developed first-to-market media integrations and product placements, including partnerships with Marvel, Amazon Prime Now, and Netflix. • Supported award-winning launches, including Academy Awards-nominated films and Cannes Grand Prix–winning campaigns. • Elevated team members through mentorship and servant leadership, cultivating an environment of trust and growth. • Managed national campaigns across diverse industries, including automotive, QSR, and entertainment, balancing creativity with analytics-driven insights. I work to blend creativity and data through a collaborative approach to deliver success. I’m looking forward to connecting with leaders and peers who share the same values and passions for people-first approaches. Let’s connect!